Thursday, November 4, 2010

CBA Strategy

An interesting article in today's SMH says that the Commonwealth Bank intends to use Wizard and Aussie Home Loans as their equivalent of Jetstar. The Commonwealth Bank acquired both those cheap lenders when they collapsed under the Global Financial Crisis. On that basis Commonwealth can "do a Qantas" and pull the costs and attractiveness of the big four banks up as high as they like, and make their profit out of their cheaper branches. Big business at its best.

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