Thursday, January 27, 2011

Knowing your Market

Ray White Beecroft has by far the largest rent roll in the Beecroft and Cheltenham areas. As such we know fairly accurately what rent a property can fetch. Our responsibility is to the owner, and we work hard to find good tenants willing to pay the market rent.

We were surprised when another (out of area) agency listed a very expensive property in a prime location in our patch, at a rent 20% below what we believe the property should rent for. Our opinion was confirmed by the agency sending us tenant application forms, asking us for rental references, from three of our tenants!

Yes, we admit, this rental listing is a bargain, and can't blame our people for trying to grab it.

I just feel sorry for the owners who are missing out on such a large slice of the income they are entitled to!

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