Internet users are searching for Ray White more than any other real estate group, a Google reporting tool has found.
The findings were revealed on real estate technology website Business2, who used Google Insights for Search to compare the relative brand strength of different real estate brands right around Australia.
“One way to measure a brand’s effectiveness is what the public are actually searching for,” author Glenn Batten wrote in his article Australian Real Estate Brands Compared.
“Google released a product a while back called Google Insights for Search which you can use to compare search volume patterns across specific regions, categories, time frames and properties.”
Friday, October 2, 2009
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